Over the last 14 months, we have poured our hearts and souls and endless hours into the development of our LED lighting brand. And we christened her ‘Ohmlux’. It was a name we invented and one that we were proud of.
After our soft launch in August, we took the brand to the UK Patents Office for trademarking our brand and logo. Much to our surprise and disappointment, we were pelted with objection from many a brand that had ‘lux’ attached to it! We knew we had turned a dead-end!
We deployed a branding expert and ‘Norse’ was born…
Change is good; sometimes too soon!
‘Norse’ is here to stay and we love our new logo…
